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Report for the tasks completed during the lockdown period at AUV club, ZHCET

OBJECTIVE#

Creation and execution of social media content for an increased audience by enhancement of communication, creativity & outreach skills.

INTRODUCTION#

The marketing team plays a vital role in promoting the business and mission of any organisation. So I tried to utilise this lockdown period to work on:

  • Verbal and written (content writing) communication skills.

  • Brand and product storytelling skills.

  • Enhancing knowledge of various social media platforms, analytic tools, and publishing tools.

  • Engaging current customers and capturing new ones.

  • Learning new editing software/applications.

ONLINE COURSES#

'CAREER EDGE-KNOCKDOWN THE LOCKDOWN" - an online course offered by TCS-iON.

APPS/SOFTWARES USED#

S. No.: Software and Apps Version
1 Instagram 148.0
2 Canva 3.61.0
3 UNUM 3.9.10
4 PLANOLY 3.38

PROCEDURE#

LEARNING ABOUT NEW APPS/SOFTWARE#

  • Started using CANVA app, this tool acts like a user-friendly version of photoshop. Made use of its template and other feature for our posts.
  • Made use of the UNUM and PLANOLY apps which enable us to handcraft layouts, tailor our grids, save posts to drafts and plan the perfect looking feed.
  • I gave the idea of following a consistent them for our feed in order to make the page appear visually appealing.

ATTRACT AUDIENCE AND INCREASE ENGANGEMENT#

  • Shared our page on several social media platforms.
  • Personally texted people to follow and share our page.
  • Tagged and gave the required credits to pages and people on every post.
  • Used suitable hashtags

WEVOLVER REPORT#

  • We came across this report, read it and shared some of the important knowledge we gained with our social media audience through our instagram posts.
  • With each post that was posted by us we made sure to tag the wevolver.com pages both on instagram and twitter.
  • This eventually made @wevolverapp follow us both on Instagram and twitter ( they have 420k followers on Instagram and 13.8k followers on twitter)

QUIZ MARATHON#

  • We organised a one week quiz series – “ TECHNOLOGIA CHARGEMENT” which comprised if MCQ questions from computer, electrical /electronics and mechanical branches each.
  • I designed the templates for these questions which were posted on our instagram story.
  • This helped our audience to get basic knowledge and a good number of people participated in it.
  • We got an overwhelming response and it helped with our engagement.

OTHER WORK#

  • I am trying to work on my communication skills (verbal and writing both) .
  • Also I am reading a lot of articles & watching videos on how to boost our management/marketing skills , learning to attract more audience.
  • And learn some new computer languages like python, learn website designing etc.

RESULTS#

  • Our Instagram page has had an increment of 150+ new followers .

  • The reach of the social media posts drastically increased to 500+ unique accounts.

  • We are now getting a good number of profile visits and website clicks every day.

  • Many students from our college showed keen interest in being a member of our club and have been contacting & consulting us in regard with the recruitment procedure.

  • A lot of people have been actively interacting with our posts and stories and the quiz marathon also received an active participation of the audience.

  • We received recognition from some of the renowned pages from our community- Wevolver.com started following us on Instagram and as well as Twitter.

  • Our Instagram page is able to follow and maintain a consistent theme (which is blue as of now) which makes it appear quite visually appealing.

FUTURE WORK#

  • Post content worth engaging with and focus on creating a visually appealing social media page.
  • Enhance content writing skills
  • Exploring and learning new graphic designing skills.
  • Getting more and more audience.
  • Understanding behavioural psychology of the audience to deal with the data and analytics.
  • Learning new skills other than that of our field which can be applied to the technical portion of our club’s work.